Moderators of the Impact of Self-Reference on Persuasion - Meyers-Levy, Joan; Peracchio, Laura A. (The Journal of consumer research, 1996)
Keywords: Anxiety; Automobile insurance; Comparative analysis; Consumer behavior; Consumer research; Copy; Dating services; Observational research; Participant observation; Percentages; Persuasion; Print advertising; Self referential statements; Social psychology; Studies; United States--US