HiBid: A Cross-Channel Constrained Bidding System With Budget Allocation by Hierarchical Offline Deep Reinforcement Learning - Wang, Hao; Tang, Bo; Liu, Chi Harold; Mao, Shangqin; Zhou, Jiahong; Dai, Zipeng; Sun, Yaqi; Xie, Qianlong; Wang, Xingxing; Wang, Dong (IEEE transactions on computers, 2024)
Keywords: Advertising; Budgets; Constraints; Costs; cross-channel bidding; Data augmentation; Deep learning; deep reinforcement learning; Real-time bidding systems; Real-time systems; Reinforcement learning; Resource management; Strategy; Training