The interactive effect of recommendation subjects and message types on consumers' suboptimal food purchase intentions - Li, Sinan; Huang, Xinmin; Sheng, Yunying; Chen, Kai (Journal of retailing and consumer services, 2025)
Keywords: Green identity; Message types; Purchase intentions; Recommendation subjects; Scarcity cues; Suboptimal food; Recommendation subjects; Green identity; Message types; Suboptimal food; Purchase intentions; Scarcity cues