APA (7th ed.) Citation

(2018, May). The Benefit of Being Second: An Event Study of Social Media Adoption. The data base for advances in information systems. https://doi.org/10.1145/3229335.3229340

Chicago Style (17th ed.) Citation

"The Benefit of Being Second: An Event Study of Social Media Adoption." The Data Base for Advances in Information Systems May. 2018. https://doi.org/10.1145/3229335.3229340.

MLA (9th ed.) Citation

"The Benefit of Being Second: An Event Study of Social Media Adoption." The Data Base for Advances in Information Systems, May. 2018, https://doi.org/10.1145/3229335.3229340.

Warning: These citations may not always be 100% accurate.