The strength of no tie relationship in an online recommendation Focused on interactional effects of valence, tie strength, and type of service

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Bibliographic Details
Published inEuropean journal of marketing Vol. 49; no. 7/8; pp. 1163 - 1183
Main Author Koo, Dong-Mo
Format Journal Article
LanguageEnglish
Published 13.07.2015
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ISSN0309-0566
DOI10.1108/EJM-01-2014-0022

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ISSN:0309-0566
DOI:10.1108/EJM-01-2014-0022