Are CRM systems ready for AI integration?: A conceptual framework of organizational readiness for effective AI-CRM integration - Chatterjee, Sheshadri; Ghosh, Soumya Kanti; Chaudhuri, Ranjan; Nguyen, Bang (The Bottom line (New York, N.Y.), 2019)
Keywords: Algorithms; Artificial intelligence; Automation; Business operations; Communication; Customer relationship management; Customers; Decision making; Sales; Software; Success