The Influence of Message Framing and Issue Involvement - Maheswaran, Durairaj; Meyers-Levy, Joan (Journal of marketing research, 1990)
Keywords: Advertisements; Cholesterols; Consumer advertising; Consumer attitudes; Consumer psychology; Consumer research; Discriminant analysis; Effects; Fear; Framing effects; Heart diseases; Hematologic tests; Marketing; Negative; Persuasion; Positive; Research Notes and Communications; Studies; Theory; United States--US