APA (7th ed.) Citation

Boush, D. M., & Loken, B. (1991). A Process-Tracing Study of Brand Extension Evaluation. Journal of marketing research, 28(1), 16-28. https://doi.org/10.1177/002224379102800102

Chicago Style (17th ed.) Citation

Boush, David M., and Barbara Loken. "A Process-Tracing Study of Brand Extension Evaluation." Journal of Marketing Research 28, no. 1 (1991): 16-28. https://doi.org/10.1177/002224379102800102.

MLA (9th ed.) Citation

Boush, David M., and Barbara Loken. "A Process-Tracing Study of Brand Extension Evaluation." Journal of Marketing Research, vol. 28, no. 1, 1991, pp. 16-28, https://doi.org/10.1177/002224379102800102.