Analysis of Purchase Intent Scales Weighted by Probability of Actual Purchase - Mullet, Gary M.; Karson, Marvin J. (Journal of marketing research, 1985)
Keywords: Brands; Business; Consumer behavior; Covariance; Estimators; Marketing; Probability; Proportions; Purchasing; Random variables; Research Notes and Communications; Scale; Standard error; Statistical analysis; Statistical discrepancies; Statistical variance; Studies