Product Images Attracting Attention : Eye-tracking Analysis

This study examined the impact of various product photo features on the attention of potential consumers in online apparel retailers’ environment. Recently, the method of apparel’s product photo representation in online shopping stores has been changed a lot from the classic product photos in the ea...

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Bibliographic Details
Published inAsia Pacific Journal of Information Systems Vol. 29; no. 4; pp. 731 - 751
Main Authors Shin, Pavel, Suh, Kil-Soo, Kang, Hyunjeong
Format Journal Article
LanguageEnglish
Published 한국경영정보학회 31.12.2019
Subjects
경영학
Facial Expression
Positioning
Product Photo
Eye-tracking
Symmetry
Online AccessGet full text
ISSN2288-5404
2288-6818
DOI10.14329/apjis.2019.29.4.731

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Table of Contents:
  • ABSTRACT Ⅰ. Introduction Ⅱ. Literature Review and Hypothesis Development 2.1. Attention 2.2. Photo Features 2.3. Interaction Ⅲ. Method 3.1. Materials 3.2. Procedure Ⅳ. Data Analysis 4.1. ANOVA 4.2. Logistic Regression Ⅴ. Discussion and Conclusion Acknowledgement