Who are Dominant Communicators on Twitter? A Study of Korean Twitter Users

This study explores how Twitter users perceive their socio-communication attitudes as well as those who users follow. From the theoretical perspective of communication styles in interpersonal communication, this study focuses on the positions and roles of users and their partners in Twitter conversa...

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Published inInternational JOURNAL OF CONTENTS Vol. 9; no. 1; pp. 49 - 59
Main Authors Cho, Seong Eun, Park, Han Woo
Format Journal Article
LanguageEnglish
Published 한국콘텐츠학회(IJOC) 28.03.2013
한국콘텐츠학회
Subjects
Online AccessGet full text
ISSN1738-6764
2093-7504
DOI10.5392/IJoC.2013.9.1.049

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Abstract This study explores how Twitter users perceive their socio-communication attitudes as well as those who users follow. From the theoretical perspective of communication styles in interpersonal communication, this study focuses on the positions and roles of users and their partners in Twitter conversations by conducting a survey and a content analysis. The results demonstrate that the respondents tended to perceive their communication attitudes to be more passive on Twitter than in the real world. In addition, they tended to perceive that their most trusted followees were more likely to show dominant communication attitudes than they did. These results indicate that ordinary users are more likely to play a role as listeners than as speakers on Twitter while entrusting several trusted users with the role of a dominant communicator and that their perception of their own and their followees’ communication styles tends to influence their actual behavior on Twitter. KCI Citation Count: 2
AbstractList This study explores how Twitter users perceive their socio-communication attitudes as well as those who users follow. From the theoretical perspective of communication styles in interpersonal communication, this study focuses on the positions and roles of users and their partners in Twitter conversations by conducting a survey and a content analysis. The results demonstrate that the respondents tended to perceive their communication attitudes to be more passive on Twitter than in the real world. In addition, they tended to perceive that their most trusted followees were more likely to show dominant communication attitudes than they did. These results indicate that ordinary users are more likely to play a role as listeners than as speakers on Twitter while entrusting several trusted users with the role of a dominant communicator and that their perception of their own and their followees’ communication styles tends to influence their actual behavior on Twitter. KCI Citation Count: 2
Author Seong Eun Cho
Han Woo Park
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Issue 1
Keywords Twitter
Microblog
Dominant
Communication Style
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www.ijcon.org
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Title Who are Dominant Communicators on Twitter? A Study of Korean Twitter Users
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