Algorithms in Digital Marketing: Does Smart Personalization Promote a Privacy Paradox?

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Published inFIIB business review Vol. 13; no. 5; pp. 499 - 502
Main Author Saura, José Ramón
Format Journal Article
LanguageEnglish
Published New Delhi, India SAGE Publications 01.10.2024
Sage Publications India Private Ltd
Subjects
Marketing
Privacy
Online AccessGet full text
ISSN2319-7145
2455-2658
DOI10.1177/23197145241276898

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Author Saura, José Ramón
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SubjectTerms Marketing
Privacy
Title Algorithms in Digital Marketing: Does Smart Personalization Promote a Privacy Paradox?
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