Sociological Perspectives of Sports Consumer Behavior Study
Sports have emerged a strong cultural dimension with the rapid expansion of sports industry. Sports especially allows a wide range of options, and consequently sports involvement have diversified in various places. This phenomenon has brought about a change it the consumer behavior. But even then no...
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| Published in | JAPAN JOURNAL OF SPORT SOCIOLOGY Vol. 4; pp. 63 - 78 |
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| Main Authors | , |
| Format | Journal Article |
| Language | Japanese |
| Published |
Japan Society of Sport Sociology
1996
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| Subjects | |
| Online Access | Get full text |
| ISSN | 0919-2751 2185-8691 2185-8691 |
| DOI | 10.5987/jjsss.4.63 |
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| Abstract | Sports have emerged a strong cultural dimension with the rapid expansion of sports industry. Sports especially allows a wide range of options, and consequently sports involvement have diversified in various places. This phenomenon has brought about a change it the consumer behavior. But even then not much is known about the essential nature of sports consumer behavior. The consumer bahavior has diversified at present with emphasis on consumption. Keeping this point in view, this study assumes the sports consumer behavior that includes one to use diverse goods and facilities as a very important factor, and has tried to throw light on the basic mechanism of socialization of the sports consumers who are showing diverse behavior. We discussed the effectiveness of “socialization into sports” by taking note of the fact that “behavior of day to day living” is a social activity carried out through the medium of goods and facilities, and also assuming that “sports involvement”, a leisure activity carried out in the third living space, is a consumer behavior. The results can be summed up as follows; 1) The difficulty involved in understanding consumer behavior from conventional view of functionalism suggests a new area of study, namely, sports consumer behavior, from the total viewpoint of realm of living. 2) The sport involvement activity that cannot exist without the place of activity has a strong selective element of goods as the figurative symbol. 3) Adoption of social system in sport consumer behavior is a very meaningful thing for explaining the process of socialization of consumer as an area of interdisciplinary study. 4) The careful study of the way of life and lifestyle will provide new theoretical data for concepts related to sports socialization research, method of analysis and preparing conprehensive model for the variable factors. |
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| AbstractList | Sports have emerged a strong cultural dimension with the rapid expansion of sports industry. Sports especially allows a wide range of options, and consequently sports involvement have diversified in various places. This phenomenon has brought about a change it the consumer behavior. But even then not much is known about the essential nature of sports consumer behavior. The consumer bahavior has diversified at present with emphasis on consumption. Keeping this point in view, this study assumes the sports consumer behavior that includes one to use diverse goods and facilities as a very important factor, and has tried to throw light on the basic mechanism of socialization of the sports consumers who are showing diverse behavior. We discussed the effectiveness of “socialization into sports” by taking note of the fact that “behavior of day to day living” is a social activity carried out through the medium of goods and facilities, and also assuming that “sports involvement”, a leisure activity carried out in the third living space, is a consumer behavior. The results can be summed up as follows; 1) The difficulty involved in understanding consumer behavior from conventional view of functionalism suggests a new area of study, namely, sports consumer behavior, from the total viewpoint of realm of living. 2) The sport involvement activity that cannot exist without the place of activity has a strong selective element of goods as the figurative symbol. 3) Adoption of social system in sport consumer behavior is a very meaningful thing for explaining the process of socialization of consumer as an area of interdisciplinary study. 4) The careful study of the way of life and lifestyle will provide new theoretical data for concepts related to sports socialization research, method of analysis and preparing conprehensive model for the variable factors. |
| Author | Ahn, Changkyu Fujiwara, Kengo |
| Author_xml | – sequence: 1 fullname: Ahn, Changkyu organization: Physical Education, Chukyo Univ – sequence: 1 fullname: Fujiwara, Kengo organization: Physical Education, Chukyo Univ |
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| Copyright | Japan Society of Sport Sociology |
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J., 1981, “A conceptual model of leisuretime choice behavior”, Journal of Leisure Studies, 13 (2), 139-158. 山本清洋, 1986,「少年期におけるスポーツ的社会化の研究」, 体育・スポーツ社会学研究会編『体育・スポーツ社会学研究5』, 道和書院. Boag, D. A., 1984, “Person-situation interaction in recreation consumer behavior”, Dissertation Abstracts Internation, 45 (2-A), 621. 渡辺秀樹, 1980,「社会化とライフサイクル」, 青井和夫・庄司興吉編『家族と地域社会』, 東京大学出版会, 25-50. 河村雷雨, 1982,『都市コミュニティ論: 機能的コミュニティの研究』世界思想社. Kenkel, W. F., 1961, “Family Interaction in Decision Making on Spending,” in Foot, N. N. (ed.), Household Decision Making, N. Y. Univ. Press, 162. Sweeney, D. J., 1972, “Marketing: Management Technology or Social Process?,” Journal of Marketing, Oct., p. 78. 原田和彦, 菊池秀夫, 1990,「スポーツ参加者のライフスタイルに関する研究」, 体育学研究, 35, 241-251. 池田克紀, 北洞誠一, 波多野義郎, 室星降吾, 1984,「スポーツ消費行動の社会心理的要因」, 東京学芸大学紀要5部分 36, 139-158. 奥田和彦, 1984,『消費行動パラダイムの新展開』, 白桃書房. Bartels, R., 1970, “Marketing Theory and Metatheory,” R. D. Irwin, Inc. Hoggett, P. and Bishop, J., 1985, “Leisure beyond the individual consumer”, Leisure Studies, 4 (1), 21-38. Dimanche, F., Havitz, M. E., & Howard, D. R., 1991, “Testing the involvement profile (IP) scale in the context of selected recreational and touristic activities”, Journal of Leisure Research, 23 (1), 51-66. McPherson, B. D., 1984, “Sport participation across the life cycle: a review of the literature and suggestions for future research”, Sociology of Sport Journal, 1 (3), 213-230. 山口泰雄, 池田勝, 1987, スポーツ社会学の最近研究動向I-スポーツの社会化. 体育の科学37 (2), 142-148. Glock, C. Y. and Nicosia, F. M., 1964, “Uses of Sociology in Studing Consumption Behavior,” Journal of Marketing, 51. Heise, D. R., 1969, In Sociological Methodology. Edited by E. F. Borgatta, Jossey-Bass, San Francisco, 38-73. 海老原修, 1991,「スポーツ社会化における成果と課題」,『体育・スポーツ社会学研究会編『体育・スポーツ社会学研究10』, 道和書院. Kenyon, G. S., 1970, The use of path analysis in sport sociology with special reference to involvement socialization. International Review of Sport Sociology 5, 191-203. 渡辺秀樹, 1981,「個人・役割社会 -役割概念の統合をめざして-」, 思想86, 98-121. 影山健他, 1984,「スポーツ参与の社会学について」, 体育社会学研究会編『スポーツ参与の社会学』, 道和書院. Loy, J. W., Kenyon, G. S., and McPherson, B. D., 1981, Sport, Culture and Society (粂野豊編訳, 1988,『スポーツと文化・社会』ベースボール・マガジン社, 333). McPherson, B. D., 1972, Socialization into the role of sport consumer: A theory and causal model. Ph. D. Dissertation, university of Wisconsin. Veblen, T., 1899, The theory of the leisure class, N. Y: MacMillan. Jonassen, C. T., 1950, “Contribution of Sociology to Marketing,” Journal of Marketing, 15-19. Lazarsfeld, P. F., 1935, “The Art of Asking Why in Marketing Research”, National Marketing Review, I, Summer. 三本松正敏, 1981,「スポーツ社会学における“社会化”研究の展望と課題」, 福岡教育大学紀要, 第5分冊31, 139-149. 飯島俊明, 1987,「子供のスポーツへの社会化にみられる家族及び家族成員の役割」,『体育・スポーツ社会学研究会編『体育・スポーツ社会学研究6』, 道和書院. Smelser, N. J., 1962, Theory of Collective Behavior, N. Y, Free Press. Dimanche, F. and Samdahl, D., 1994, “Leisure as Symbolic Consumption: A Conceptualization and prospectus for Future research,” Leisure Sciences, 16, 119-129. 岡田猛, 山本教人, 1984,「スポーツと社会化理論について一考察 -Social Agent と Socializee の相互作用の観点から-」, 体育・スポーツ社会学研究会編『体育・スポーツ社会学研究』, 道和書院. McPherson, B. D., 1986, “Socialization theory and research: toward a New Wave of scholarly inquiry in a sport context”, 111-134 in R. Ress and A. Miracle (eds.), Sport and Social Theory. Champaign, IL., Human Kinetics. 八代勉, 宇土正彦, 柳沢和雄, 木村和彦, 武熊晃, 1983,「経済的要因が運動者に及ぼす影響」, 筑波大学体育科学系紀要, 6, 47-56. 菊池秀夫, 原田宗彦, 1989,「民間スポーツクラブ会員のライフスタイルの構造 -性差と結婚の有無による差異について-」, 鹿屋体育大学研究紀要, 4, 97-107. 山本清洋, 1987,「子供スポーツに関する社会化研究の現状と課題」, 体育・スポーツ社会学研究会編『体育・スポーツ社会学研究6』, 道和書院.八代勉, 宇土正彦, 畑攻, 柳沢和雄, 1981,「運動者行動に関する研究 -特に, スポーツに対する購買意識の分析を中心にして-」, 筑波大学体育系紀要, 4, 29-39. Bryant, J. E., 1993, “Sport Management and the Interdependence With Sport Sosiology: Sport as a social Product,” Journal of Sport Marketing, 7, 194-198. Greendorfer, S. L. and Ewing, M. E., 1981, “Race and gender differences in children's socialization into sport”, Research Quarterly for Exercise and Sport, 52 (3), 301-310. Mullin, B. J., S. Hardy and W. A. Sutton, 1993, Sport Marketing, Human Kinetics. Yiannakis, A., 1989, “Some Contribution of Sport Sociology to the Marketing of Sport and Leisure organization”, Journal of Sport Management, 3, 103-115. 吉田毅, 1990,「スポーツの社会化における [主体的-受身的論争] の検討」, 体育・スポーツ社会学研究会編『体育・スポーツ社会学研究9』, 道和書院. 吉田正昭, 村田昭治他共編, 1993,『消費者行動の理論』, 丸善. Burk, M. C., 1968, “Survey of Interpretations of Consumer Behavior” in H. H. Kassarjian & T. S. Robertson, eds., Perspectives in Consumer Behavior, Scott, Foresman and Co., 38. Parsons, T. and Smelser, N. J., 1956, Economy and Society, Free Press. (富永健一訳, 1958-9, 経済と社会 (I) (II) 岩波書店). Barret, L. A. and Zeiss, C. A., 1980, “Behavioral commitment to the role of sport consumer: An exploratory analysis”, Sociology and Social Research, 64 (3), 405-419. |
| References_xml | – reference: Boag, D. A., 1984, “Person-situation interaction in recreation consumer behavior”, Dissertation Abstracts Internation, 45 (2-A), 621. – reference: Lazarsfeld, P. F., 1935, “The Art of Asking Why in Marketing Research”, National Marketing Review, I, Summer. – reference: 八代勉, 宇土正彦, 柳沢和雄, 木村和彦, 武熊晃, 1983,「経済的要因が運動者に及ぼす影響」, 筑波大学体育科学系紀要, 6, 47-56. – reference: 影山健他, 1984,「スポーツ参与の社会学について」, 体育社会学研究会編『スポーツ参与の社会学』, 道和書院. – reference: 山本清洋, 1986,「少年期におけるスポーツ的社会化の研究」, 体育・スポーツ社会学研究会編『体育・スポーツ社会学研究5』, 道和書院. – reference: 原田宗彦, 1994, スポーツマーケティング. Jap. J. Sports Sci., 665-672. – reference: 林敏彦 訳, 1981,『E. マラヴォーミクロ経済理論講義』, 創文社, 3-10. – reference: 山本清洋, 1987,「子供スポーツに関する社会化研究の現状と課題」, 体育・スポーツ社会学研究会編『体育・スポーツ社会学研究6』, 道和書院.八代勉, 宇土正彦, 畑攻, 柳沢和雄, 1981,「運動者行動に関する研究 -特に, スポーツに対する購買意識の分析を中心にして-」, 筑波大学体育系紀要, 4, 29-39. – reference: 海老原修, 1991,「スポーツ社会化における成果と課題」,『体育・スポーツ社会学研究会編『体育・スポーツ社会学研究10』, 道和書院. – reference: Hoggett, P. and Bishop, J., 1985, “Leisure beyond the individual consumer”, Leisure Studies, 4 (1), 21-38. – reference: 吉田毅, 1990,「スポーツの社会化における [主体的-受身的論争] の検討」, 体育・スポーツ社会学研究会編『体育・スポーツ社会学研究9』, 道和書院. – reference: McPherson, B. D., 1984, “Sport participation across the life cycle: a review of the literature and suggestions for future research”, Sociology of Sport Journal, 1 (3), 213-230. – reference: 原田宗彦, 菊池秀夫, 1987,「スポーツ・マーケットに関する研究 -とくにスポーツ消費者・マーケティングに関する研究を中心に-」, 体育の科学, 37 (6), 477-484. – reference: Jonassen, C. T., 1950, “Contribution of Sociology to Marketing,” Journal of Marketing, 15-19. – reference: Loy, J. W., Kenyon, G. S., and McPherson, B. D., 1981, Sport, Culture and Society (粂野豊編訳, 1988,『スポーツと文化・社会』ベースボール・マガジン社, 333). – reference: 三本松正敏, 1981,「スポーツ社会学における“社会化”研究の展望と課題」, 福岡教育大学紀要, 第5分冊31, 139-149. – reference: Dimanche, F., Havitz, M. E., & Howard, D. R., 1991, “Testing the involvement profile (IP) scale in the context of selected recreational and touristic activities”, Journal of Leisure Research, 23 (1), 51-66. – reference: Sweeney, D. J., 1972, “Marketing: Management Technology or Social Process?,” Journal of Marketing, Oct., p. 78. – reference: Bergier, M. J., 1981, “A conceptual model of leisuretime choice behavior”, Journal of Leisure Studies, 13 (2), 139-158. – reference: Kenyon, G. S., 1981,“Sport Involvement; A Conceptual Go and Some Consequences There of”, in Loy, J. W, Kenyon, G. S and McPherson, B. D. (Eds.), 33-38 (粂野豊編訳, 1988,『スポーツと文化・社会』 ベースボール・マガジン社. – reference: Kenkel, W. F., 1961, “Family Interaction in Decision Making on Spending,” in Foot, N. N. (ed.), Household Decision Making, N. Y. Univ. Press, 162. – reference: Bryant, J. E., 1993, “Sport Management and the Interdependence With Sport Sosiology: Sport as a social Product,” Journal of Sport Marketing, 7, 194-198. – reference: Glock, C. Y. and Nicosia, F. M., 1964, “Uses of Sociology in Studing Consumption Behavior,” Journal of Marketing, 51. – reference: Parsons, T., 1961, In Theories of Society. Edited by T. Parsons et al. N. Y, Free Press, 30-79. – reference: 渡辺秀樹, 1981,「個人・役割社会 -役割概念の統合をめざして-」, 思想86, 98-121. – reference: Barret, L. A. and Zeiss, C. A., 1980, “Behavioral commitment to the role of sport consumer: An exploratory analysis”, Sociology and Social Research, 64 (3), 405-419. – reference: 粟田房穂, 1994,『Jリーグ風: 超・消費社会の経済学』, ウェッジ, 196-217. – reference: 岡田猛, 山本教人, 1984,「スポーツと社会化理論について一考察 -Social Agent と Socializee の相互作用の観点から-」, 体育・スポーツ社会学研究会編『体育・スポーツ社会学研究』, 道和書院. – reference: Heise, D. R., 1969, In Sociological Methodology. Edited by E. F. Borgatta, Jossey-Bass, San Francisco, 38-73. – reference: McPherson, B. D., 1986, “Socialization theory and research: toward a New Wave of scholarly inquiry in a sport context”, 111-134 in R. Ress and A. Miracle (eds.), Sport and Social Theory. Champaign, IL., Human Kinetics. – reference: Dimanche, F. and Samdahl, D., 1994, “Leisure as Symbolic Consumption: A Conceptualization and prospectus for Future research,” Leisure Sciences, 16, 119-129. – reference: Burk, M. C., 1968, “Survey of Interpretations of Consumer Behavior” in H. H. Kassarjian & T. S. Robertson, eds., Perspectives in Consumer Behavior, Scott, Foresman and Co., 38. – reference: McPherson, B. D., 1972, Socialization into the role of sport consumer: A theory and causal model. Ph. D. Dissertation, university of Wisconsin. – reference: Smelser, N. J., 1962, Theory of Collective Behavior, N. Y, Free Press. – reference: Mullin, B. J., S. Hardy and W. A. Sutton, 1993, Sport Marketing, Human Kinetics. – reference: 池田克紀, 北洞誠一, 波多野義郎, 室星降吾, 1984,「スポーツ消費行動の社会心理的要因」, 東京学芸大学紀要5部分 36, 139-158. – reference: 奥田和彦, 1984,『消費行動パラダイムの新展開』, 白桃書房. – reference: Butcher, J., 1985, “Longitudinal analysis of adolescent girl's participation in physical activity”, Sociology of Sport Journal, 2 (2), 130-143. – reference: Bartels, R., 1970, “Marketing Theory and Metatheory,” R. D. Irwin, Inc. – reference: Kenyon, G. S., 1970, The use of path analysis in sport sociology with special reference to involvement socialization. International Review of Sport Sociology 5, 191-203. – reference: 河村雷雨, 1982,『都市コミュニティ論: 機能的コミュニティの研究』世界思想社. – reference: 森岡清美, 1973,『家庭周期論』, 培風館, 第三部一章二節. – reference: 奥田和彦, 1979,『消費行動-その社会学的研究』, 時潮社. – reference: 吉田正昭, 村田昭治他共編, 1993,『消費者行動の理論』, 丸善. – reference: 飯島俊明, 1987,「子供のスポーツへの社会化にみられる家族及び家族成員の役割」,『体育・スポーツ社会学研究会編『体育・スポーツ社会学研究6』, 道和書院. – reference: 原田宗彦, 1991, スポーツの経済学的側面 -スポーツ消費者について-. Jap. J. 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| SubjectTerms | An analysis framework Choice behavior of goods Consumer behavior Socialization into sport Sport involvement |
| Title | Sociological Perspectives of Sports Consumer Behavior Study |
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