APA (7th ed.) Citation

Punwatkar, S., & Verghese, M. (2025). Investigating the impact of gamification on customer engagement, brand loyalty and purchase intent in marketing. Journal of Applied Research and Technology, 23(1), 94-102. https://doi.org/10.22201/icat.24486736e.2025.23.1.2592

Chicago Style (17th ed.) Citation

Punwatkar, S., and M. Verghese. "Investigating the Impact of Gamification on Customer Engagement, Brand Loyalty and Purchase Intent in Marketing." Journal of Applied Research and Technology 23, no. 1 (2025): 94-102. https://doi.org/10.22201/icat.24486736e.2025.23.1.2592.

MLA (9th ed.) Citation

Punwatkar, S., and M. Verghese. "Investigating the Impact of Gamification on Customer Engagement, Brand Loyalty and Purchase Intent in Marketing." Journal of Applied Research and Technology, vol. 23, no. 1, 2025, pp. 94-102, https://doi.org/10.22201/icat.24486736e.2025.23.1.2592.