An Information Search Cost Perspective for Designing Interfaces for Electronic Commerce

This research helps Web developers apply knowledge on information search costs to the design of Web sites that sell consumer products or services. The goal of the research is to predict how subtle changes in the user interface design influence information search costs. With an empirical study, the a...

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Published inJournal of marketing research Vol. 36; no. 3; pp. 387 - 394
Main Authors Hoque, Abeer Y., Lohse, Gerald L.
Format Journal Article
LanguageEnglish
Published Chicago American Marketing Association 01.08.1999
SAGE PUBLICATIONS, INC
Subjects
Online AccessGet full text
ISSN0022-2437
1547-7193
DOI10.1177/002224379903600307

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Abstract This research helps Web developers apply knowledge on information search costs to the design of Web sites that sell consumer products or services. The goal of the research is to predict how subtle changes in the user interface design influence information search costs. With an empirical study, the authors compare 1411 choices subjects made regarding a business to patronize using paper and electronic telephone directories. The choices were contingent on information search costs imposed by the different media. By providing a theoretical basis for predicting differences in information search costs, the authors help designers create more effective Web sites for achieving their marketing objectives.
AbstractList This research helps Web developers apply knowledge on information search costs to the design of Web sites that sell consumer products or services. The goal of the research is to predict how subtle changes in the user interface design influence information search costs. With an empirical study, the authors compare 1411 choices subjects made regarding a business to patronize using paper and electronic telephone directories. The choices were contingent on information search costs imposed by the different media. By providing a theoretical basis for predicting differences in information search costs, the authors help designers create more effective Web sites for achieving their marketing objectives.
A study helps Web developers apply knowledge on information service costs to the deign of Web sites that sell consumer products or services. The goal of the research is to predict how sublte changes in the user interface design influence information search costs. The study compares 1,411 choices subjects made regarding a business to patronize using paper and electronic telephone directories. The choices were contingent on information search costs imposed by the different media.
Author Hoque, Abeer Y.
Lohse, Gerald L.
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Snippet This research helps Web developers apply knowledge on information search costs to the design of Web sites that sell consumer products or services. The goal of...
A study helps Web developers apply knowledge on information service costs to the deign of Web sites that sell consumer products or services. The goal of the...
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StartPage 387
SubjectTerms Advertising campaigns
Advertising research
Cognition & reasoning
Cognitive ability
Consumer attitudes
Consumer behavior
Consumer research
Consumers
Costs
Decision making
Design
Designers
Effectiveness
Electronic commerce
Electronic paper
Human computer interaction
Hyperlinks
Influence
Information search
Marketing
Online advertising
Readability
Reading
Research Notes and Communications
Statistical analysis
Studies
Task analysis
Telephone directories
User interface
Web site design
Websites
Title An Information Search Cost Perspective for Designing Interfaces for Electronic Commerce
URI https://www.jstor.org/stable/3152084
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https://www.proquest.com/docview/235212403
Volume 36
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