An Information Search Cost Perspective for Designing Interfaces for Electronic Commerce
This research helps Web developers apply knowledge on information search costs to the design of Web sites that sell consumer products or services. The goal of the research is to predict how subtle changes in the user interface design influence information search costs. With an empirical study, the a...
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Published in | Journal of marketing research Vol. 36; no. 3; pp. 387 - 394 |
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Main Authors | , |
Format | Journal Article |
Language | English |
Published |
Chicago
American Marketing Association
01.08.1999
SAGE PUBLICATIONS, INC |
Subjects | |
Online Access | Get full text |
ISSN | 0022-2437 1547-7193 |
DOI | 10.1177/002224379903600307 |
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Abstract | This research helps Web developers apply knowledge on information search costs to the design of Web sites that sell consumer products or services. The goal of the research is to predict how subtle changes in the user interface design influence information search costs. With an empirical study, the authors compare 1411 choices subjects made regarding a business to patronize using paper and electronic telephone directories. The choices were contingent on information search costs imposed by the different media. By providing a theoretical basis for predicting differences in information search costs, the authors help designers create more effective Web sites for achieving their marketing objectives. |
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AbstractList | This research helps Web developers apply knowledge on information search costs to the design of Web sites that sell consumer products or services. The goal of the research is to predict how subtle changes in the user interface design influence information search costs. With an empirical study, the authors compare 1411 choices subjects made regarding a business to patronize using paper and electronic telephone directories. The choices were contingent on information search costs imposed by the different media. By providing a theoretical basis for predicting differences in information search costs, the authors help designers create more effective Web sites for achieving their marketing objectives. A study helps Web developers apply knowledge on information service costs to the deign of Web sites that sell consumer products or services. The goal of the research is to predict how sublte changes in the user interface design influence information search costs. The study compares 1,411 choices subjects made regarding a business to patronize using paper and electronic telephone directories. The choices were contingent on information search costs imposed by the different media. |
Author | Hoque, Abeer Y. Lohse, Gerald L. |
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Cites_doi | 10.1037/h0033482 10.1080/01449299108924288 10.1080/00140138708969789 10.1177/002224377701400207 10.1080/01449298308914479 10.1086/209482 10.1177/002224299706100303 10.1080/00913367.1995.10673485 10.1177/002224379303000201 10.1177/104225878601000403 10.1086/209095 10.1108/08876049410058433 10.1017/CBO9781139173933 10.1016/S0166-4115(08)61233-9 10.1207/s15327051hci0803_3 10.1086/208799 10.1207/s15327051hci0804_3 10.1086/208546 10.1016/0749-5978(90)90007-V 10.1145/45075.46162 10.1080/00913367.1997.10673518 10.1300/J090v06n02_03 10.1080/07370024.1990.9667155 10.1145/1120212.1120430 |
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Copyright | Copyright 1999 American Marketing Association Copyright American Marketing Association Aug 1999 |
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SubjectTerms | Advertising campaigns Advertising research Cognition & reasoning Cognitive ability Consumer attitudes Consumer behavior Consumer research Consumers Costs Decision making Design Designers Effectiveness Electronic commerce Electronic paper Human computer interaction Hyperlinks Influence Information search Marketing Online advertising Readability Reading Research Notes and Communications Statistical analysis Studies Task analysis Telephone directories User interface Web site design Websites |
Title | An Information Search Cost Perspective for Designing Interfaces for Electronic Commerce |
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