User Needs for Haptic Communication of VR Fashion Product Shopping

• Published in: Fashion & Textile Research Journal Vol. 21; no. 4; pp. 401 - 411
• Main Authors: Kim, Jongsun, Ha, Jisoo
• Format: Journal Article
• Language: English
• Published: 한국의류산업학회 31.08.2019
• Subjects: 생활과학
• ISSN: 1229-2060; 2287-5743; 2287-5743
• DOI: 10.5805/SFTI.2019.21.4.401

Non-contact judgment and evaluation for products are increasingly needed along with a rapid environmental change in fashion that sows urgency in the need to implement services that allows users to judge and experience a tactile sense in a fashion product without actual contact. Technological development is required to provide users with syn-aesthetic experiences that integrate the visual, tactile and the auditory. There is also a need to conduct research to increase immersion that provides users with ICT-related experiences communicated through fashion images. The study analyzed demands for haptic communication technology by Korean users in immersive VR fashion product shopping. Accordingly, it defined haptic communication through literature research, investigated immersion in the VR environment and conducted in-depth interviews for haptic communication applicable to VR shopping. Findings show that hedonic reactions by fantasy, emotion and fun function are an important motive in selecting VR shopping. VR fashion product shopping steps were divided into 4: move to store, search in store, search of product and purchase based on offline store shopping experience. It defined the haptic communication by steps and analyzed the types of the haptic feedback to be implemented. The study results provide basic data for developing haptic communication technology that can enhance e a sense of the presence and immersion experiences that can help lay a groundwork for pilot studies on the convergence of the virtual and the real. KCI Citation Count: 0