Cross-National Comparison of Twitter Use between South Korea and Japan: An Exploratory Study

This study compared cross-national Twitter use between Korea and Japan. The main exploratory variables were a) cultural traits and b) disclosure of geographic information. Twitter use was measured by the degree of reciprocity and the numbers of Tweets, followings, and followers. Data were collected...

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Published inInternational JOURNAL OF CONTENTS Vol. 8; no. 4; pp. 50 - 55
Main Authors Cho, Seong Eun, Park, Han Woo
Format Journal Article
LanguageEnglish
Published 한국콘텐츠학회 28.12.2012
Subjects
컴퓨터학
Online AccessGet full text
ISSN1738-6764
2093-7504
2093-7504
DOI10.5392/IJoC.2012.8.4.050

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Abstract This study compared cross-national Twitter use between Korea and Japan. The main exploratory variables were a) cultural traits and b) disclosure of geographic information. Twitter use was measured by the degree of reciprocity and the numbers of Tweets, followings, and followers. Data were collected using API-based software and analyzed with independent samples t-tests. Content analysis was conducted to validate the findings. The results indicate that Korean and Japanese users employ their own communication strategies reflecting their cultural orientation. KCI Citation Count: 4
AbstractList This study compared cross-national Twitter use between Korea and Japan. The main exploratory variables were a) cultural traits and b) disclosure of geographic information. Twitter use was measured by the degree of reciprocity and the numbers of Tweets, followings, and followers. Data were collected using API-based software and analyzed with independent samples t-tests. Content analysis was conducted to validate the findings. The results indicate that Korean and Japanese users employ their own communication strategies reflecting their cultural orientation. KCI Citation Count: 4
Author Cho, Seong Eun
Park, Han Woo
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Title Cross-National Comparison of Twitter Use between South Korea and Japan: An Exploratory Study
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