国际特许经营的研究框架 - Juyoung, Kim; Lim, Young Kyun; Shim, Jae Duck; 金周泳; 林英勾; 沈载德; 김주영; 임영균; 심재덕 (Journal of global academy of marketing science = Make'ting gwahag yeon'gu, 2008)
Keywords: Franchise; international expansion; International franchising; methodology; research framework; 국제프랜차이징; 방법론; 연구체계; 프랜차이츠; 해외진출