Prospects for the development of the "bleisure" trend in cities in the opinion of the participants of the 29th edition of the Krakdent® International Dental Fair

• Published in: Journal of Modern Science Vol. 62; no. 2; pp. 688 - 705
• Main Authors: Paliś, Beata Katarzyna, Siwek, Matylda
• Format: Journal Article
• Language: English
• Published: Akademia Nauk Stosowanych WSGE im. A. De Gasperi w Józefowie 01.07.2025
• Subjects: bleisure; cities; development prospects; guidelines; management of business tourism
• ISSN: 1734-2031; 2391-789X
• DOI: 10.13166/jms/207396

Objectives The article aims to determine the prospects for developing the bleisure trend in cities in the opinion of participants in the 29th edition of the KRAKDENT® International Dental Fair. The main practical goal was to compare the elements contributing to developing the bleisure trend in the cities identified by domestic and foreign participants in the fair. The research concerned the bleisure trend, a combination of business and leisure. The authors highlight the importance of the bleisure trend for creating sustainability in a tourist destination. Material and methods The research was conducted based on a questionnaire during the 29th edition of the KRAKDENT® International Dental Fair held at the International Exhibition and Convention Centre EXPO Kraków. The research was conducted among both exhibitors and visitors. Results Study participants believe that the bleisure trend will grow in cities. It is an essential factor in improving employee job satisfaction and productivity. Conclusions The article raises important questions about the opinions of business tourists on the prospects of the bleisure trend in cities. Cities, as well as the business tourism industry, should take these issues into account in creating and promoting an appropriate offer in this regard.