Effects of advertisements on smokers’ interest in trying e-cigarettes: the roles of product comparison and visual cues - Pepper, Jessica K; Emery, Sherry L; Ribisl, Kurt M; Southwell, Brian G; Brewer, Noel T (Tobacco control, 2014)
Keywords: Adult; Advantages; Advertising; Advertising campaigns; Advertising research; Advertising restrictions; Anti smoking movements; Cigarette industry; Cigarette smoking; Cigarettes; Cues; Demography; Electronic cigarettes; Electronic Nicotine Delivery Systems; Factorial experiments; Female; Graphics; Humans; Innovations; Liquor; Male; Marketing; Middle Aged; Nicotine; Nicotine - administration & dosage; Original; Public health; Regression analysis; Smoking; Smoking Cessation; Television advertising; Tobacco; Tobacco industry; Tobacco Products; United States; United States; Electronic nicotine delivery devices; Advertising and Promotion; Non-cigarette tobacco products