顧客價值遷移路徑分析：馬可夫鏈模型 - 任立中(Li-Chung Jen); 陳靜怡(Ching-I Chen) (臺大管理論叢, 2007)
Keywords: Customer value; Hierarchical bayesian approach; Migration patterns; Scopus; TSSCI; 層級貝氏方法; 遷移模型; 顧客價值; hierarchical bayesian approach; customer value; migration patterns; 遷移模型; 顧客價值; 層級貝氏方法