服務創新、價格促銷與搭乘意願之關係－服務品質、顧客滿意度之中介效果－以臺鐵為例 - 李幸哲(Hsin-Che Lee); 廖彩雲(Tsai-Yun Liao); 吳韋賢(Wei-Xian Wu) (商管科技季刊, 2025)
Keywords: Customer Satisfaction; Price Promotion; Service Innovation; Service Quality; Usage Intention; 價格促銷; 搭乘意願; 服務創新; 服務品質; 顧客滿意度; Price Promotion; Usage Intention; Service Quality; 價格促銷; 搭乘意願; Customer Satisfaction; 服務品質; 服務創新; 顧客滿意度; Service Innovation