小黨競選廣告中離散情緒訴求之效果：以時代力量為例 - 周軒逸(Hsuan-Yi Chou); 蘇柏銓(Bo-Quan Su); 林駿棋(Jiun-Chi Lin) (選舉研究, 2024)
Keywords: affective intelligence theory; emotional appeal; minor parties; party consistency; political advertising; TSSCI; 小黨; 情緒智能理論; 情緒訴求; 政黨偏好一致性; 競選廣告; 小黨; 競選廣告; minor parties; 情緒智能理論; 政黨偏好一致性; political advertising; emotional appeal; affective intelligence theory; 情緒訴求; party consistency