Overcrowded Designing Meaningful Products in a World Awash with Ideas

• Main Author: Verganti, Roberto
• Format: eBook Book
• Language: English
• Published: Cambridge, Mass MIT Press 2017; The MIT Press
• Edition: 1
• Series: Design Thinking, Design Theory
• Subjects: BUSINESS & ECONOMICS; Computing and Processing; DESIGN; Entrepreneurship; General Topics for Engineers; Innovation; Kreativität; New products; Product; Product design; Produktgestaltung
• ISBN: 9780262035361; 0262035367

The standard text on innovation advises would-be innovators to conduct creative brainstorming sessions and seek input from outsiders—users or communities. This kind of innovating can be effective at improving products but not at capturing bigger opportunities in the marketplace. In this book Roberto...

Table of Contents:

• Contents A Gift Note 1 Innovation of Meaning: Thriving in an Overcrowded World Part I The Value: Why Innovation of Meaning Matters 2 The Search for New Meaning: The Value for People 3 Competing through Meaning: The Value for Businesses Part II The Principles: Beyond Ideas to Meaning 4 Innovation from the Inside Out: Making Gifts 5 The Art of Criticism: The Quest for a Deeper Vision Part III The Process: Methods and Tools 6 Envisioning: From Me to People 7 The Meaning Factory: Insiders’ Criticism 8 The Interpreter’s Lab: Outsiders’ Criticism Appendix: New Meanings Are Everywhere: Cases of Innovation of Meaning Notes Design Thinking, Design Theory: About the Series Index Title Page, Copyright Page Cover
• Intro -- Contents -- A Gift Note -- MEANING FOR PEOPLE -- MEANING FOR YOU -- THE GIFT MAKERS -- 1 Innovation of Meaning -- THE QUESTION -- THE LEARNING -- TWO KINDS OF INNOVATION -- CREATING VALUE THROUGH INNOVATION OF MEANING -- THE PRINCIPLES -- THE PROCESS -- POSITIONING INNOVATION OF MEANING -- THE SCRIPT OF THE BOOK -- Part I The Value -- 2 The Search for New Meaning -- WARMTH -- MEANING -- ORDINARY MEANING -- WHY NEW MEANING IS RELEVANT NOWADAYS -- MEANINGS AND SOLUTIONS -- INNOVATION OF MEANING -- 3 Competing through Meaning -- WHERE VALUE IS IN A WORLD AWASH WITH IDEAS -- STUCK IN AN OLD MEANING -- DELIGHT -- TECHNOLOGY EPIPHANIES -- LOST IN TRANSLATION -- IS THERE ANY BUSINESS WITHOUT NEW MEANING? -- MEANING WHEN YOUR CUSTOMER IS ANOTHER ORGANIZATION -- BACK HOME AFTER A JOURNEY -- Part II The Principles -- 4 Innovation from the Inside Out -- THE MYTH OF OUTSIDE-IN INNOVATION -- SHAKING A MYTH -- SEEING IS NOT INTERPRETING -- MAKING SHADOWS -- THE GIFT MAKER -- CARING -- WHAT WE'D LOVE PEOPLE TO LOVE -- 5 The Art of Criticism -- THE MYTH OF IDEATION -- CREATIVE CRITICISM -- CRITICISM THAT CHANGES THE WORLD -- RADICAL CIRCLES -- INSIDE-OUT CRITICISM -- LOVE IS NOT ABOUT SELECTING OPTIONS -- Part III The Process -- 6 Envisioning -- WHO -- THE QUESTION -- STRETCHING (1): FROM SOLUTIONS TO MEANINGS -- STRETCHING (2): FROM EXISTING TO NEW -- AUTONOMY -- TAKE TIME -- EXPOSING OUR WILL, WITH SELF-CRITICISM -- 7 The Meaning Factory -- WHO -- SPARRING -- CLASHING AND FUSING -- FROM POST-ITS TO METAPHORS -- AN INNOVATION FACTORY -- 8 The Interpreter's Lab -- WHY -- WHO -- MEETING THE INTERPRETERS -- INVOLVING PEOPLE -- ACTION -- Appendix: New Meanings Are Everywhere -- Notes -- CHAPTER 1 -- CHAPTER 2 -- CHAPTER 3 -- PART II -- CHAPTER 4 -- CHAPTER 5 -- PART III -- CHAPTER 6 -- CHAPTER 7 -- CHAPTER 8
• Design Thinking, Design Theory: About the Series -- Index