THE EFFECTS OF PERCEIVED RISK ON SOCIAL COMMERCE ADOPTION BASED ON THE TAM MODEL - Biucky, Saba Torki; Abdolvand, Neda; Harandi, Saeedeh Rajaee (International Journal of Electronic Commerce Studies, 2017)
Keywords: Access to information; Advertising; Customers; Data analysis; Digital media; E-Commerce; Electronic commerce; Information systems; Internet; Marketing; Mathematical models; New technology; Perceived Risk; Privacy; Research methodology; Risk perception; Shopping; Small business; Social Commerce; Social Networking; Social networks; Social research; Studies; TAM; Technology Acceptance Model; Technology utilization; User behavior; China; TAM; Perceived Risk; Social Networking; E-Commerce; Social Commerce