New Studies in Multimodality Conceptual and Methodological Elaborations

Multimodality is one of the most popular and influential semiotic theories for analysing media. However, the application and conceptual anchoring of multimodality often remains geographically and disciplinarily grounded within local systems of thought. New Studies in Multimodality combines the exper...

Full description

Saved in:
Bibliographic Details
Main Authors Seizov, Ognyan, Wildfeuer, Janina
Format eBook Book
LanguageEnglish
Published London Bloomsbury Publishing Plc 2017
Bloomsbury
Bloomsbury Academic
Edition1
Subjects
Communication
Communication > Methodology
Communication > Psychological aspects
Language and languages > Study and teaching
Linguistics
Modality (Linguistics)
Multimodality (Linguistics ASC3)
Semiotics
Semiotics > Social aspects
Online AccessGet full text
ISBN9781350026544
1350026549
9781350099142
1350099147
9781350026513
1350026514
DOI10.5040/9781350026544

Cover

Table of Contents:
  • Introduction: Rethinking Multimodality in the Twenty-first Century - Vectors - The “Same” Meaning across Modes? Some Reflections on Transduction as Translation - Modeling Multimodal Stratification - Understanding Multimodal Meaning Making: Theories of Multimodality in the Light of Reception Studies - Approaching Multimodality from the Functional-pragmatic Perspective - Audio Description: A Practical Application of Multimodal Studies - Multimodal Translational Research: Teaching Visual Texts - “Wikiganda”: Detecting Bias in Multimodal Wikipedia Entries - Exploring Organizational Heritage Identity: The Multimodal Communication Strategies - The “Bologna Process” as a Territory of Knowledge: A Contextualization Analysis - Afterword: Toward a New Discipline of Multimodality
  • Cover -- Half-title -- Title -- Copyright -- Contents -- List of Figures -- List of Tables -- Notes on Contributors -- Preface -- 1. Introduction: Rethinking Multimodality in the Twenty-first Century -- 2. Vectors -- 3. The "Same" Meaning across Modes? Some Reflections on Transduction as Translation -- 4. Modeling Multimodal Stratification -- 5. Understanding Multimodal Meaning Making: Theories of Multimodality in the Light of Reception Studies -- 6. Approaching Multimodality from the Functional-pragmatic Perspective -- 7. Audio Description: A Practical Application of Multimodal Studies -- 8. Multimodal Translational Research: Teaching Visual Texts -- 9. "Wikiganda": Detecting Bias in Multimodal Wikipedia Entries -- 10. Exploring Organizational Heritage Identity: The Multimodal Communication Strategies -- 11. The "Bologna Process" as a Territory of Knowledge: A Contextualization Analysis -- 12. Afterword: Toward a New Discipline of Multimodality -- Author Index -- Topic Index