Data Science Applied to Marketing: A Literature Review - ALBÉRICO ROSÁRIO; LUÍS BETTENCOURT MONIZ; RUI CRUZ (Journal of Information Science and Engineering, 2021)
Keywords: Artificial intelligence; Business competition; Data science; Experimentation; Internet of Things; Literature reviews; Machine learning; Marketing; Natural language processing; Real time; Segmentation; marketing; data science; literature review; decision making; research trends