by Ferguson, Tamela D., Ketchen, Jr, David J.
Published in Strategic management journal (01.04.1999)

by Adams, Arthur J., Shiffler, Ronald E.
Published in Journal of marketing research (01.05.1989)

by Morrin, Maureen
Published in Journal of marketing research (01.11.1999)

by Hoque, Abeer Y., Lohse, Gerald L.
Published in Journal of marketing research (01.08.1999)

by Corfman, Kim P.
Published in Journal of marketing research (01.08.1991)

by Hill, Ronald Paul, Ward, James C.
Published in Journal of marketing research (01.02.1989)

by Stayman, Douglas M., Batra, Rajeev
Published in Journal of marketing research (01.05.1991)

by Maheswaran, Durairaj, Meyers-Levy, Joan
Published in Journal of marketing research (01.08.1990)

by Lessne, Greg J., Hanumara, R. Choudary
Published in Journal of marketing research (01.11.1988)

by Tse, David K., Wilton, Peter C.
Published in Journal of marketing research (01.05.1988)

by Liefeld, John P.
Published in Journal of marketing research (01.11.1988)

by Moore, David J., Reardon, Richard
Published in Journal of marketing research (01.11.1987)

by Cadotte, Ernest R., Woodruff, Robert B., Jenkins, Roger L.
Published in Journal of marketing research (01.08.1987)

by Mullet, Gary M., Karson, Marvin J.
Published in Journal of marketing research (01.02.1985)

by Cosier, Richard A.
Published in Strategic management journal (01.01.1983)

by Paolillo, Joseph G.P., Lorenzi, Peter
Published in Journal of advertising (01.01.1984)

by Peter S. H. Leeflang, Reuyl, Jan C.
Published in Journal of marketing research (01.05.1984)

by Blunch, Niels J.
Published in Journal of marketing research (01.05.1984)

by Enis, Ben M., Cox, Keith K., Stafford, James E.
Published in Journal of marketing research (01.02.1972)

by Sussman, Lyle, Ricchio, Penny, Belohlav, James
Published in Strategic management journal (01.04.1983)