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Co-creating value for luxury brands
Tynan, Caroline, McKechnie, Sally, Chhuon, Celine
Published in Journal of business research (01.11.2010)
Published in Journal of business research (01.11.2010)
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Journal Article
Advancing formative measurement models
Diamantopoulos, Adamantios, Riefler, Petra, Roth, Katharina P.
Published in Journal of business research (01.12.2008)
Published in Journal of business research (01.12.2008)
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Journal Article
Formative versus reflective measurement models: Two applications of formative measurement
Coltman, Tim, Devinney, Timothy M., Midgley, David F., Venaik, Sunil
Published in Journal of business research (01.12.2008)
Published in Journal of business research (01.12.2008)
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Journal Article
When does electronic word-of-mouth matter? A study of consumer product reviews
Zhang, Jason Q., Craciun, Georgiana, Shin, Dongwoo
Published in Journal of business research (01.12.2010)
Published in Journal of business research (01.12.2010)
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Journal Article