by Shu, Shih-Tung, Strombeck, Stephen
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by Sirgy, M. J., Grewal, D., Mangleburg, T. F., Park, J.-O., Chon, K.-S., Claiborne, C. B., Johar, J. S., Berkman, H.
Published in Journal of the Academy of Marketing Science (01.06.1997)

by Bajac, Hector, Palacios, Miguel, Minton, Elizabeth A
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Published in Sen'i Kikai Gakkaishi (Journal of the Textile Machinery Society of Japan) (25.07.1992)

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by Chen, Shuaiyu, Jackson, Todd, Dong, Debo, Zhuang, Qian, Chen, Hong
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by Woisetschläger, David M., Michaelis, Manuel
Published in European journal of marketing (01.01.2012)

by Abkenarei, Mahsa Ghaffari, Pasand Asil, Seyyed Mohammad Noe
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by Woisetschläger, David M, Michaelis, Manuel
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by Hong, Ji Mi, Lee, Wei-Na
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by Roy, Rajat, Rabbanee, Fazlul K
Published in European journal of marketing (13.04.2015)

by Alguacil, Mario, Sánchez-García, Javier, Valantine, Irena
Published in Sport in society (01.02.2020)

by Lee, Woo-Young, Hur, Youngjin, Kim, Dae Yeon, Brigham, Christopher
Published in International journal of sports marketing & sponsorship (01.01.2017)