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기업의 ESG활동에 대한 인식이 소비자 신뢰를 통해 프리미엄 지불의사와 친환경 구매행동에 미치는 영향에 관한 연구: 브랜드 태도의 조절효과

by 정연조(Yeon Jo Jung), 서영욱(Young Wook Seo)
Published in 한국콘텐츠학회 논문지, 24(5) (01.05.2024)

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