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버추얼 인플루언서를 활용한 SNS 마케팅 특성이 소비자의 구매 의도에 미치는 영향 - 1834세대 소비자를 중심으로

by 이서연, Lee Seo Yeon, 구자준, Koo Ja Joon
Published in 기초조형학연구 (31.08.2022)

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