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    캐릭터가 부착된 제품의 구매의도에 대한 캐릭터 동일시와 긍정감정반응의 역할
                                      
                                            최낙환(Nak-Hwan Choi),                              왕초욱(Chao-Xu Wang),                              임아영(Ah-Young Lim)                              
Published in International journal of industrial distribution and business (30.12.2017)
                   
      
      
                                                                                
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              Published in International journal of industrial distribution and business (30.12.2017)
              Journal Article