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  • Search Results - "マーケティング史研究"
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ナラティブの方法論的諸問題とマーケティング史研究への適用可能性

by 戸田, 裕美子
Published in マーケティング史研究 (30.09.2022)

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Some problems of narrative method and the applicability to the historical research in marketing

by TODA, Yumiko
Published in Japan Marketing History Review (30.09.2022)

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アメリカにおけるマーケティングの理論的研究の展開と諸問題の解決: 独自のマーケティング理論創出を目指して

by 堀越, 比呂志
Published in マーケティング史研究 (30.09.2024)

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Development of theoretical research on marketing in the USA and resolution of various problems

by HORIKOSHI Hiroshi
Published in Japan Marketing History Review (30.09.2024)

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