The Language of UK Operators: Customer Service and Means of Persuasion

by Košinová, Karolína
Thesis supervisor Drábková, Lenka
Year of defence 2014

Means of Persuasion in British and American Printed Advertising

by Dlabačová, Romana
Thesis supervisor Drábková, Lenka
Year of defence 2012

A Discourse Analysis of BMW and Ford Advertisements

by Brieda, Roman
Thesis supervisor Trčková, Dita
Year of defence 2016

Bargaining for advantage : negotiation strategies for reasonable people

by Shell, G. Richard, 1949-
Published 2006

Umění vyjednávat a přesvědčit v obtížných situacích : strategie a taktiky pro složité případy

by Schranner, Matthias
Published 2011

Propaganda & persuasion

by Jowett, Garth, 1940-, O'Donnell, Victoria
Published 2019

The Scottish Independence Referendum 2014 in the British Press: For and Against from a Linguistic Point of View

by Vlach, Patrik
Thesis supervisor Drábková, Lenka
Year of defence 2015

Přesvědčování a jeho techniky v reklamní komunikaci

by Čambala, Lukáš
Thesis supervisor Stránský, Michal
Year of defence 2020

Handbook of persuasive tactics : a practical language guide

by Mulholland, Joan, 1939-
Published 1994

Influence : the psychology of persuasion

by Cialdini, Robert B., 1945-
Published 2007

Persuasion in public discourse : cognitive and functional perspectives

Published 2018

The Small big : small changes that spark big influence

by Martin, Steve J., Goldstein, Noah J., Cialdini, Robert B., 1945-
Published 2014

Využití psychologie reklamy v internetovém copywritingu

by Líšková, Veronika
Thesis supervisor Horňák, Pavel
Year of defence 2018

Reklama a manipulace

by Vetchý, Jan
Thesis supervisor Zelinský, Miroslav
Year of defence 2010

Vnímání reklamy dětmi předškolního věku

by Kučerková, Marcela
Thesis supervisor Šramová, Blandína
Year of defence 2017

The Metaphorics behind Political Speeches: Obama vs. Trump

by Trnková, Lucie
Thesis supervisor Shurma, Svitlana
Year of defence 2020

Influence : how social media influencers are shaping out digital future

by McCorquodale, Sara
Published 2021

Gender and its Impact on Communication and Persuasion

by Vavřinová, Marta
Thesis supervisor Voráčová, Kateřina
Year of defence 2011

The Representation of Luxury Products in Printed Advertisements

by Polášková, Tereza
Thesis supervisor Trčková, Dita
Year of defence 2014

Před-svědčování : revoluční způsob, jak ovlivnit a přesvědčit

by Cialdini, Robert B., 1945-
Published 2016