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"Key issues in marketing management"
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Knihovna UTB
2
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Book
2
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consumer behavior
1
ethical and moral aspects
1
etické a morální aspekty
1
green marketing
1
intercultural communication
1
interkulturní komunikace
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marketing
1
pluralism (society)
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pluralismus (společnost)
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spotřebitelské chování
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sustainable consumption and production
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udržitelná spotřeba a výroba
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zelený marketing
1
Author
Carrigan, Marylyn
1
Cui, Charles Chi
1
McEachern, Morven G.
1
Piacentini, Maria G.
1
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English
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Contemporary issues in green and ethical marketing
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2014
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Multicultural perspectives in customer behaviour
Published
2012
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Library
Knihovna UTB
2
Format
Book
2
Topics
consumer behavior
1
ethical and moral aspects
1
etické a morální aspekty
1
green marketing
1
intercultural communication
1
interkulturní komunikace
1
See all ...
marketing
1
pluralism (society)
1
pluralismus (společnost)
1
spotřebitelské chování
1
sustainable consumption and production
1
udržitelná spotřeba a výroba
1
zelený marketing
1
Author
Carrigan, Marylyn
1
Cui, Charles Chi
1
McEachern, Morven G.
1
Piacentini, Maria G.
1
Language
English
2
Genre
papers of several authors
2
sborníky
2
journal articles
1
články
1
Year of Publication
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