Strategic sport marketing
Karg, Adam, Shilbury, David, 1958-, Westerbeek, Hans, 1965-, Funk, Daniel C., Naraine, Michael L.
Year of Publication 2022
Year of Publication 2022
Sponzoring v rámci marketingových komunikací
Březina, Martin, Fodorová, Ivana, Vlčková, Barbara
Thesis supervisor Storch, Zdeněk
Year of defence 2003
Thesis supervisor Storch, Zdeněk
Year of defence 2003