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|a eng
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|a Náplavová, Michaela
|4 dis
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|a Analýza marketingové komunikace Univerzity Tomáše Bati ve Zlíně s partnerskými institucemi v programu Erasmus
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|a The analysis of marketing communication influence of Tomas Bata University in Zlín with partner institutions in program Erasmus
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|c 2008
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|a 65.s
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|a Studijní obor: Management a ekonomika
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|a Studijní obor: Management and economics
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| 500 |
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|a Ústav: Ústav managementu
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| 500 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
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| 500 |
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|a Tomas Bata University in Zlín. Faculty of Management and Economics
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|a Pouze v rámci univerzity
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|a Klíčová slova: Reklama
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| 653 |
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|a propagace prodeje
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| 653 |
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|a přímí marketing
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|a osobní kontakt
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| 653 |
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|a marketingová komunikace
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| 653 |
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|a komunikační proces
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| 653 |
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|a reklamní plán
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| 653 |
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|a marketingový průzkum
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| 653 |
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|a hypotéza
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|a náklady na komunikaci
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| 653 |
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|a dotazník
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| 653 |
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|a program Erasmus
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| 653 |
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|a Keywords: The advertising
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| 653 |
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|a the sales promotion
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| 653 |
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|a the direct marketing
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| 653 |
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|a the personal contact
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| 653 |
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|a the marketing communication
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| 653 |
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|a the communication process
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| 653 |
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|a the advertising plan
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| 653 |
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|a the marketing research
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| 653 |
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|a the hypothesis
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| 653 |
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|a the costs of the communication
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| 653 |
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|a the questionnaire
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| 653 |
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|a program Erasmus
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| 655 |
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|a bakalářská práce
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| 700 |
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|a Taraba, Pavel
|4 ths
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| 710 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
|4 dgg
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| 710 |
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|a Tomas Bata University in Zlín. Faculty of Management and Economics
|4 dgg
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|u http://hdl.handle.net/10563/5153
|y Plný text v Digitální knihovně UTB
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