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00000ntm a22000007u 4500 |
| 001 |
zp9767 |
| 041 |
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|a cze
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| 100 |
1 |
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|a Kiaňová, Petra
|4 dis
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| 245 |
1 |
0 |
|a Analýza konkurenceschopnosti firmy Baba, s.r.o.
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| 246 |
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|a Analysis of the competitiveness of the company Baba Ltd.
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| 260 |
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|c 2008
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| 300 |
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|a 67 s., 6 s. obr. příloh
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| 500 |
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|a Studijní obor: Management a ekonomika
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| 500 |
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|a Studijní obor: Management and economics
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| 500 |
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|a Ústav: Ústav managementu
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| 500 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
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| 500 |
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|a Tomas Bata University in Zlín. Faculty of Management and Economics
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| 506 |
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|a Pouze v rámci univerzity
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| 653 |
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|a konkurencia
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| 653 |
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|a benchmarking
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| 653 |
|
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|a konkurenčné spravodajstvo
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| 653 |
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|a konkurenčná stratégia
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| 653 |
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|a konkurenčná výhoda
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| 653 |
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|a konkurent
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| 653 |
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|a služby
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| 653 |
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|a marketing pohostinstva a cestovného ruchu
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| 653 |
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|a SWOT analýza
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| 653 |
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|a marketingový výskum
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| 653 |
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|a dotazník
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| 653 |
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|a competition
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| 653 |
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|a benchmarking
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| 653 |
|
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|a competitive intelligence
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| 653 |
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|a competitive strategy
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| 653 |
|
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|a competitive advantage
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| 653 |
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|a competitor
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| 653 |
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|a services
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| 653 |
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|a marketing of catering and tourism
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| 653 |
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|a SWOT analysis
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| 653 |
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|a marketing research
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| 653 |
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|a questionnaire
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| 655 |
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4 |
|a bakalářská práce
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| 700 |
1 |
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|a Kubík, Josef
|4 ths
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| 710 |
2 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
|4 dgg
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| 710 |
2 |
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|a Tomas Bata University in Zlín. Faculty of Management and Economics
|4 dgg
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| 856 |
4 |
0 |
|u http://hdl.handle.net/10563/7273
|y Plný text v Digitální knihovně UTB
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