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|a eng
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| 100 |
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|a Šumberová, Naděžda
|4 dis
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| 245 |
1 |
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|a Marketing strategy proposal for introduction of the new product Granoten SkN Nexxstar - Granitol JSC on the czech plastic-petrochemical-industry market
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| 246 |
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|a Marketing strategy proposal for introduction of the new product Granoten SkN Nexxstar - Granitol JSC on the czech plastic-petrochemical-industry market
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| 260 |
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|c 2008
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| 300 |
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|a 58 s.
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| 500 |
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|a Studijní obor: Management a ekonomika
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| 500 |
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|a Studijní obor: Management and economics
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| 500 |
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|a Ústav: Ústav managementu
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| 500 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
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| 500 |
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|a Tomas Bata University in Zlín. Faculty of Management and Economics
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| 506 |
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|a Pouze v rámci univerzity
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| 653 |
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|a proces vývoje výrobku
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| 653 |
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|a marketingová strategie
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| 653 |
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|a marketingový mix
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| 653 |
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|a SWOT analýza
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| 653 |
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|a Porterova analýza pěti konkurenčních sil
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| 653 |
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|a BCG analýza
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| 653 |
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|a životní cyklus výrobku
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| 653 |
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|a product development process
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| 653 |
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|a marketing strategy
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| 653 |
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|a marketing mix
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| 653 |
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|a SWOT analysis
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| 653 |
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|a Growth-share matrix
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| 653 |
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|a Porter's five forces analysis
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| 653 |
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|a product life cycle
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| 655 |
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4 |
|a bakalářská práce
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| 700 |
1 |
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|a Staňková, Eva
|4 ths
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| 710 |
2 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
|4 dgg
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| 710 |
2 |
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|a Tomas Bata University in Zlín. Faculty of Management and Economics
|4 dgg
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| 856 |
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|u http://hdl.handle.net/10563/6286
|y Plný text v Digitální knihovně UTB
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