rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Výzkum komunikačního účinku propagace firmy GOTECH s.r.o
  title info:
    title: The communication effect research of promotion of the company GOTECH p.l.c
  name:
    name part: Solařová, Eva
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Baroň, Pavel
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Management and Economics
    role:
      role term: dgg
  type of resource: text
  genre: bakalářská práce
  origin info:
    date issued: 2008
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 66 s., 2 s. příloh
  note: Studijní obor: Marketing
  note: Ústav: Vyšší odborná škola ekonomická
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
  note: Tomas Bata University in Zlín. Faculty of Management and Economics
  note: Bez omezení
  subject:
    topic: marketingová komunikace
  subject:
    topic: reklama
  subject:
    topic: média
  subject:
    topic: podpora prodeje
  subject:
    topic: přímý marketing
  subject:
    topic: public relation
  subject:
    topic: marketing communication
  subject:
    topic: advertising
  subject:
    topic: media
  subject:
    topic: sales promotions
  subject:
    topic: direct marketing
  subject:
    topic: public relation
  identifier: http://hdl.handle.net/10563/5804
  access condition: Bez omezení
  record info:
    record identifier: zp9654