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00000ntm a22000007u 4500 |
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|a cze
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| 100 |
1 |
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|a Mildová, Hana
|4 dis
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| 245 |
1 |
0 |
|a Hodnocení efektivity event projektů v segmentu B2B z pohledu návratnosti investic
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| 246 |
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|a Efficiency assessment of event projects in segment B2B in terms of investment returnability.
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| 260 |
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|c 2008
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| 300 |
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|a 101 s.
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| 500 |
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|a Studijní obor: Management a marketing
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| 500 |
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|a Studijní obor: Management and Marketing
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| 500 |
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|a Ústav: Ústav managementu
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| 500 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
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| 500 |
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|a Tomas Bata University in Zlín. Faculty of Management and Economics
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| 506 |
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|a Pouze v rámci univerzity
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| 653 |
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|a Event marketing
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| 653 |
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|a průmyslový trh
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| 653 |
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|a efektivita
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| 653 |
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|a marketingová komunikace
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| 653 |
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|a KARAT Software a.s.
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| 653 |
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|a Event marketing
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| 653 |
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|a B-to-B market
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| 653 |
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|a effectiveness
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| 653 |
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|a marketing communication
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| 653 |
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|a KARAT Software a.s.
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| 655 |
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4 |
|a diplomová práce
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| 700 |
1 |
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|a Pilík, Michal
|4 ths
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| 710 |
2 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
|4 dgg
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| 710 |
2 |
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|a Tomas Bata University in Zlín. Faculty of Management and Economics
|4 dgg
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| 856 |
4 |
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|u http://hdl.handle.net/10563/7747
|y Plný text v Digitální knihovně UTB
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