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00000ntm a22000007u 4500 |
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zp8207 |
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|a cze
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| 100 |
1 |
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|a Horáková, Veronika
|4 dis
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| 245 |
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|a Projekt marketingové komunikace prémiové značky OTMA
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|a Marketing communication project of a primary trademark OTMA
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| 260 |
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|c 2008
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| 300 |
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|a 110 s., 25 s.
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| 500 |
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|a Studijní obor: Management a marketing
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| 500 |
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|a Studijní obor: Management and Marketing
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| 500 |
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|a Ústav: Ústav managementu
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| 500 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
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| 500 |
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|a Tomas Bata University in Zlín. Faculty of Management and Economics
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| 506 |
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|a Pouze v rámci univerzity
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| 653 |
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|a Klíčová slova: marketingová komunikace
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| 653 |
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|a komunikační strategie
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| 653 |
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|a public relations
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| 653 |
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|a podpora prodeje
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| 653 |
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|a reklama
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| 653 |
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|a značka
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| 653 |
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|a marketingový výzkum
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| 653 |
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|a Key words: marketing communication
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| 653 |
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|a communication strategy
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| 653 |
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|a public relations
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| 653 |
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|a sales pro-motions
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| 653 |
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|a advertisement
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| 653 |
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|a brand
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| 653 |
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|a marketing research
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| 655 |
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4 |
|a diplomová práce
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| 700 |
1 |
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|a Staňková, Pavla
|4 ths
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| 710 |
2 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
|4 dgg
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| 710 |
2 |
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|a Tomas Bata University in Zlín. Faculty of Management and Economics
|4 dgg
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| 856 |
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|u http://hdl.handle.net/10563/6890
|y Plný text v Digitální knihovně UTB
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