rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Příprava a realizace telemarketingové kampaně
  title info:
    title: Telemarketing's Campaign Preparation and Realization
  name:
    name part: Končelová, Jana
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Křížek, Zdeněk
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Multimedia Communications
    role:
      role term: dgg
  type of resource: text
  genre: diplomová práce
  origin info:
    date issued: 2008
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 88 s.
  note: Studijní obor: Marketingové komunikace
  note: Studijní obor: Marketing Communications
  note: Ústav: Ústav marketingových komunikací
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
  note: Tomas Bata University in Zlín. Faculty of Multimedia Communications
  note: Práce bude přístupná pouze v rámci univerzity od 25.04.2038
  subject:
    topic: telemarketing
  subject:
    topic: direct marketing
  subject:
    topic: direct mail
  subject:
    topic: životní cyklus produktu
  subject:
    topic: operátor
  subject:
    topic: call centrum
  subject:
    topic: telefon
  subject:
    topic: cílová skupina
  subject:
    topic: follow-up
  subject:
    topic: up-selling
  subject:
    topic: akvizice
  subject:
    topic: retence
  subject:
    topic: zákazník
  subject:
    topic: zadavatel
  subject:
    topic: flexibilita
  subject:
    topic: zacílení
  subject:
    topic: scénář telefonního hovoru
  subject:
    topic: telemarketing
  subject:
    topic: direct marketing
  subject:
    topic: direct mail
  subject:
    topic: life cycle of product
  subject:
    topic: operator
  subject:
    topic: call centrum
  subject:
    topic: telephone
  subject:
    topic: target group
  subject:
    topic: follow-up
  subject:
    topic: us-selling
  subject:
    topic: acquisition
  subject:
    topic: retention
  subject:
    topic: customer
  subject:
    topic: flexibility
  subject:
    topic: targeting
  subject:
    topic: callscript
  identifier: http://hdl.handle.net/10563/6951
  access condition: Práce bude přístupná pouze v rámci univerzity od 25.04.2038
  record info:
    record identifier: zp7595