rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Návrh na rozšíření nové výrobkové řady těstovin pro firmu BENEFIT, s.r.o
  title info:
    title: The proposal of an extension of a new product line of pasta for company Benefit Ltd
  name:
    name part: Bezděk, Filip
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Navrátilová, Olga
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Management and Economics
    role:
      role term: dgg
  type of resource: text
  genre: bakalářská práce
  origin info:
    date issued: 2008
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 79 s., 5 s. obr. příloh.
  note: Studijní obor: Marketing
  note: Ústav: Vyšší odborná škola ekonomická
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
  note: Tomas Bata University in Zlín. Faculty of Management and Economics
  note: Bez omezení
  subject:
    topic: Výrobek
  subject:
    topic: marketingový mix
  subject:
    topic: životní cyklus výrobku
  subject:
    topic: distribuce
  subject:
    topic: cena
  subject:
    topic: reklama
  subject:
    topic: SWOT analýza
  subject:
    topic: konkurence
  subject:
    topic: marketingový výzkum
  subject:
    topic: dotazník
  subject:
    topic: Product
  subject:
    topic: marketing mix
  subject:
    topic: product lifecycle
  subject:
    topic: place
  subject:
    topic: price
  subject:
    topic: promotion
  subject:
    topic: SWOT analysis
  subject:
    topic: competition
  subject:
    topic: marketing research
  subject:
    topic: questionnaire
  identifier: http://hdl.handle.net/10563/5306
  access condition: Bez omezení
  record info:
    record identifier: zp7370