Marketing Strategies for Transitioning from Cash-Based Payments to a Cashless Economy: Insights from FIB (First Iraqi Bank) in the Kurdistan Region of Iraq

• Main Author: Aziz, Rekar Raouf (Dissertant)
• Other Authors: Kwarteng, Michael Adu (Thesis advisor)
• Format: Manuscript Book
• Language: English
• Published: 2025
• Subjects: Bezhotovostní ekonomika; hotovostní platby; přijímání digitálních plateb; marketingové strategie; model přijetí technologie; religiozita; First Iraqi Bank; region Kurdistánu; Cashless economy; Cash-based payments; Digital payment adoption; Marketing strategies; Technology Acceptance Model; Religiosity; Kurdistan Region; diplomová práce
• Physical Description: 120 p.
• Item Description: Studijní obor: -; Ústav: Ústav managementu a marketingu; Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky; Tomas Bata University in Zlín. Faculty of Management and Economics
• Access: Bez omezení