rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Postoje generace Z ke greenwashingu v módním průmyslu
  title info:
    title: Generation Z's Attitude Towards Greenwashing in the Fashion Industry
  name:
    name part: Kowalczyková, Wiktoria
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Dolínková, Olga
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Multimedia Communications
    role:
      role term: dgg
  type of resource: text
  genre: diplomová práce
  origin info:
    date issued: 2025
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 109 (165 234 znaků)
  note: Studijní obor: Marketingová komunikace
  note: Studijní obor: Marketing Communications
  note: Ústav: Ústav marketingových komunikací
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
  note: Tomas Bata University in Zlín. Faculty of Multimedia Communications
  note: Bez omezení
  subject:
    topic: módní průmysl
  subject:
    topic: greenwashing
  subject:
    topic: generace Z
  subject:
    topic: udržitelná móda
  subject:
    topic: fast fashion
  subject:
    topic: slow fashion
  subject:
    topic: se-cond hand
  subject:
    topic: spotřebitelské chování
  subject:
    topic: fashion industry
  subject:
    topic: greenwashing
  subject:
    topic: generation Z
  subject:
    topic: sustainable fashion
  subject:
    topic: fast fashion
  subject:
    topic: slow fa-shion
  subject:
    topic: second hand
  subject:
    topic: consumer behaviour
  identifier: http://hdl.handle.net/10563/58809
  access condition: Bez omezení
  record info:
    record identifier: zp71690