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|a cze
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|a Nesvadbová, Daniela
|4 dis
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|a Projekt zapojení influencerů do marketingové komunikace značky GoGEN
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|a Project of Involving Influencers in Marketing Communication of the GoGEN Brand
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|c 2025
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|a 105 s. (148 451 znaků)
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|a Studijní obor: Marketing management
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|a Studijní obor: Marketing Management
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| 500 |
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|a Ústav: Ústav managementu a marketingu
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
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| 500 |
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|a Tomas Bata University in Zlín. Faculty of Management and Economics
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|a Bez omezení
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|a influencer marketing
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| 653 |
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|a online marketing
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| 653 |
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|a aktuální trendy
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| 653 |
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|a marketingová komunikace
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| 653 |
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|a Instagram
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| 653 |
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|a Facebook
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| 653 |
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|a influencer marketing
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| 653 |
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|a online marketing
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| 653 |
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|a current trends
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| 653 |
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|a marketing communication
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| 653 |
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|a Instagram
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|a Facebook
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|a diplomová práce
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|a Kozák, Vratislav
|4 ths
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| 710 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
|4 dgg
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| 710 |
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|a Tomas Bata University in Zlín. Faculty of Management and Economics
|4 dgg
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|u http://hdl.handle.net/10563/59061
|y Plný text v Digitální knihovně UTB
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