rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Die Banksprache Analyse der ausgewählten Werbeblätter
  title info:
    title: The Language of Banking in the Role of Communication between Bank Institutions and Customers: An Analysis of Printed and Online Brochures
  name:
    name part: Matůš, Vojtěch
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Šilhánová, Renata
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta humanitních studií
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Humanities
    role:
      role term: dgg
  type of resource: text
  genre: bakalářská práce
  origin info:
    date issued: 2025
    issuance: monographic
  language:
    language term: ger
  physical description:
    extent: 52 s.
  note: Studijní obor: Německý jazyk pro manažerskou praxi
  note: Studijní obor: German for Business Administration
  note: Ústav: Ústav moderních jazyků a literatur
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta humanitních studií
  note: Tomas Bata University in Zlín. Faculty of Humanities
  note: Bez omezení
  subject:
    topic: Fachsprache
  subject:
    topic: Banksprache
  subject:
    topic: Werbeflyer
  subject:
    topic: Werbetextelemente
  subject:
    topic: Werbeaussage
  subject:
    topic: technical language
  subject:
    topic: banking language
  subject:
    topic: advertising leaflet
  subject:
    topic: advertising copy elements
  subject:
    topic: advertising statement
  identifier: http://hdl.handle.net/10563/58150
  access condition: Bez omezení
  record info:
    record identifier: zp70757