rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Analýza marketingové komunikace vybrané společnosti
  title info:
    title: An Analysis of Marketing Communication of Selected Company
  name:
    name part: Raiskupová, Jana
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Sasínková, Martina
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Management and Economics
    role:
      role term: dgg
  type of resource: text
  genre: bakalářská práce
  origin info:
    date issued: 2025
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 92 s.
  note: Studijní obor: Ekonomika a management podniku
  note: Studijní obor: Business Economics and Management
  note: Ústav: Ústav podnikové ekonomiky
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
  note: Tomas Bata University in Zlín. Faculty of Management and Economics
  note: Bez omezení
  subject:
    topic: Marketingová komunikace
  subject:
    topic: Marketingový mix
  subject:
    topic: Komunikační mix
  subject:
    topic: SWOT analýza
  subject:
    topic: Porterův model pěti konkurenčních sil
  subject:
    topic: Marketing communication
  subject:
    topic: Marketing mix
  subject:
    topic: Communication mix
  subject:
    topic: SWOT analysis
  subject:
    topic: Porter´s five competitive forces
  identifier: http://hdl.handle.net/10563/57797
  access condition: Bez omezení
  record info:
    record identifier: zp70221